Account-Based Marketing from Theory to Practice: Strategic Marketing at its best.

Discover the next step in the evolution of targeted, strategic marketing – account-based marketing. When you target key accounts with the power to influence enterprise-level buying decisions, ABM refines and distills marketing to its purest form. Take prospect nurturing to the next level with a focused approach on the key organizations that can generate the revenue you need to move the needle forward. In this guide, you’ll learn more about:

  • Why ABM is at the leading edge of effective marketing
  • Why focusing on accounts will produce the decision-makers who matter
  • How account-based marketing directly impacts your ROI
  • How to implement your ABM strategy from initial research to mature growth
  • How ready your organization is for ABM and what it can do for you