Using Webinars to Drive Lead Generation

Webinars excel at establishing your organization’s thought leadership position, and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program. In this white paper, discover:

  • Why webinars deserve high-priority attention in your lead gen strategy
  • Why attendance, not just sign-ups, matter
  • How marketing automation technology ensures higher attendance
  • How four simple changes to your sign-up forms can send attendance rates soaring 
  • What you can do after the webinar to nurture the leads you’ve captured
  • How to build on your success with recorded webinars that continue to funnel leads to you

Please fill in the information below to receive your white paper.